PRIVACY POLICY
Last updated September 26, 2026 — covering Nostalgia Rated, previously named Memory Arcade, including version 1.1 testing on iPhone and iPad.
Overview
They Live Here (“we,” “us”) built Nostalgia Rated (the “App”) as a guest-first nostalgia experience. The same App was previously named Memory Arcade; existing policy and support links remain valid. You can browse memories, react, save favorites, and play games without creating an account. Features described here may vary by installed version.
Information stored on your device
In guest mode, your reactions, bookmarks, activity history, appearance preference, game progress, and a randomly generated device identifier are stored locally on your device. This information lets the App remember your progress and build your Nostalgia DNA profile. The identifier is pseudonymous, not a guarantee of anonymity.
Community reactions and service data
When the App is online, reactions and Nostalgia Battles choices are sent to our service with the App-generated device identifier. We use these submissions to calculate community totals and operate the App. They are not public posts and are not displayed with your name.
Optional account and synchronization
If you choose Sign in with Apple, we receive the account identifier Apple provides and, when Apple makes them available, your name and email address. Apple may provide a private relay email address instead of your personal email. We use this information to create your account, authenticate you, and synchronize eligible App activity across devices.
Global leaderboards
Eligible game results submitted while signed in are associated with your account. Public leaderboards show a shortened player name, score, elapsed time, result details, and achievement date. Your email address is not displayed. Playing as a guest does not submit an account leaderboard score.
Account deletion
You can delete a synchronized account inside the App from My DNA → Account → Delete synced account. Deletion removes the account and synchronized cloud data, including associated leaderboard scores. The guest archive stored locally on that device is intentionally retained unless you remove the App or clear its local data. Optional analytics is separate and is not automatically erased by account deletion. If you cannot access the App, follow the instructions on our support page.
Shopping links and external services
Some memories include Amazon affiliate links that open product searches in your browser or the Amazon app. They Live Here is an Amazon Associate and earns from qualifying purchases. The links include our affiliate tag, not your App account identifier or analytics identifier. Amazon’s privacy practices apply after you leave the App. Purchases, returns, and delivery are handled by Amazon or its sellers.
Optional usage analytics
Version 1.1 introduces optional PostHog analytics to help us understand and improve the App. Sharing is off until you agree. Declining does not remove features. Change your choice in My DNA → Privacy & data → Share usage data.
If you agree, we send app opens, page names, foreground time, game starts, completions and early exits, scores and play duration, app version/build, device category, and platform. A random installation identifier measures return visits. We do not connect it to your Apple account or community device identifier.
We do not send PostHog names, email addresses, typed messages, memory ratings, saved memories, advertising identifiers, or screen recordings. Automatic interaction capture and location enrichment are disabled. PostHog processes this data in the United States. Its infrastructure receives connection information, including an IP address; our project is configured to discard client IP addresses from stored events. See PostHog’s privacy information.
Turning sharing off stops new collection, discards queued events, and rotates the analytics identifier. Previously sent data is not automatically deleted. The App keeps a local-only list of prior analytics privacy IDs so you can request deletion without linking usage to your Apple account. These prior IDs are not reused for analytics. In Privacy & data, choose Show analytics privacy IDs and include them in a request to apps@theylivehere.com. You review and send the email yourself. Removing the App may remove these local IDs; save them before uninstalling if you want to make a request.
Advertising and service providers
The App does not use third-party advertising SDKs or cross-app behavioral advertising, and we do not sell your personal information. Cloudflare hosts our account, community, catalog, and leaderboard services. Essential service logs may be used for security and troubleshooting. PostHog is used only for the optional analytics described above.
Data retention and security
Local guest data remains on your device until you delete the App or clear its data. Account and synchronized data are retained while your account is active and removed when account deletion is completed, subject to limited retention when required for security, legal compliance, or reliable service operation. We use reasonable safeguards, but no networked service can guarantee absolute security.
Analytics retention and requests
Our current PostHog Free plan provides a one-year event-retention window. This is not a promise of immediate deletion at a specific cutoff; retention windows and deletion requests are separate processes. We do not export analytics into a separate archive. Contact us with the App’s analytics privacy IDs for access or deletion requests. Because the analytics IDs are not connected to your Apple account, an Apple email address alone does not identify those events. We may request limited information to locate the data and verify a request.
Children
Nostalgia Rated is intended for a general adult audience interested in 1990s and 2000s nostalgia. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Your choices
You may use the App without an account, decline optional sign-in, change or remove local reactions and bookmarks through the App, and delete a synchronized account through the Account screen. You may contact us with a privacy question or request.
Changes
We may update this policy as the App changes. The date above shows the latest revision.